The RoadsBC network is 8 purpose-built travel-status sites covering every major BC highway corridor and BC Ferries. Drivers land on us before they leave — checking closures, delays and cams. That moment-before-departure intent is what sponsors buy: a driver deciding whether to go now, wait, or reroute.
Eight properties. Every major BC corridor plus ferries.
| Site | Corridor | Audience intent | |
|---|---|---|---|
| Malahat | Hwy 1 · Vancouver Island | Checking conditions before driving | Visit ↗ |
| Sea to Sky | Hwy 99 · Squamish–Whistler | Checking conditions before driving | Visit ↗ |
| BC Ferries | Major Routes | Checking sailings before driving | Visit ↗ |
| Coquihalla | Hwy 5 · Hope–Kamloops | Checking conditions before driving | Visit ↗ |
| Fraser Canyon | Hwy 1 · Hope–Cache Creek | Checking conditions before driving | Visit ↗ |
| Hope-Princeton | Hwy 3 · Hope–Princeton | Checking conditions before driving | Visit ↗ |
| Okanagan Connector | Hwy 97C · Merritt–Kelowna | Checking conditions before driving | Visit ↗ |
| Rogers Pass | Hwy 1 · Revelstoke–Golden | Checking conditions before driving | Visit ↗ |
Every corridor a driver actually worries about, from the Malahat to Rogers Pass.
Direct placements only. No programmatic ads, no retargeting pixels, no third-party scripts. Every slot is hand-placed and design-matched.
Highest-visibility placement across the entire 8-site network plus a permanent header slot on RoadsBC.com.
Own an entire cluster — Coast & Island (Malahat, Sea-to-Sky, Ferries) or Southern Interior (Coquihalla, Fraser Canyon, Hope-Princeton, Okanagan Connector, Rogers Pass).
One highway corridor. Ideal for tire shops, towing, lodges, and route-adjacent businesses.
Season data available on request.
| Metric | Network | Peak week (winter) | Notes |
|---|---|---|---|
| Sessions | — | — | First full winter season: 2026 |
| Unique visitors | — | — | BC-weighted, mobile-dominant |
| Median session | — | — | Short, high-intent |
| Peak triggers | — | — | Storms, closures, long weekends |
We keep the sponsor list intentionally short. Reach out for the current media kit, pricing, and availability by cluster or route.
hello@roadsbc.com →