The RoadsBC network is ten corridor and ferry status sites plus the RoadsBC hub, covering every major BC highway corridor and BC Ferries. Drivers land on us before they leave — checking closures, delays and cams. That moment-before-departure intent is what sponsors buy: a driver deciding whether to go now, wait, or reroute.
Ten corridor and ferry status sites plus the RoadsBC hub. Every major BC corridor plus ferries.
| Site | Corridor | Audience intent | |
|---|---|---|---|
| Malahat | Hwy 1 · Vancouver Island | Checking conditions before driving | Visit ↗ |
| Sea to Sky | Hwy 99 · Squamish–Whistler | Checking conditions before driving | Visit ↗ |
| BC Ferries | Major Routes | Checking sailings before driving | Visit ↗ |
| Coquihalla | Hwy 5 · Hope–Kamloops | Checking conditions before driving | Visit ↗ |
| Fraser Canyon | Hwy 1 · Hope–Cache Creek | Checking conditions before driving | Visit ↗ |
| Hope-Princeton | Hwy 3 · Hope–Princeton | Checking conditions before driving | Visit ↗ |
| Okanagan Connector | Hwy 97C · Merritt–Kelowna | Checking conditions before driving | Visit ↗ |
| Rogers Pass | Hwy 1 · Revelstoke–Golden | Checking conditions before driving | Visit ↗ |
| Kootenay Pass | Hwy 3 · Salmo–Creston | Checking conditions before driving | Visit ↗ |
| Kicking Horse Pass | Hwy 1 · Golden–AB Border | Checking conditions before driving | Visit ↗ |
Every corridor a driver actually worries about, from the Malahat to Rogers Pass.
Direct placements only. No programmatic ads, no retargeting pixels, no third-party scripts. Every slot is hand-placed and design-matched.
Highest-visibility placement across the entire 10-site network plus a permanent header slot on RoadsBC.com.
Own an entire cluster — Coast & Island (Malahat, Sea-to-Sky, Ferries) or Southern Interior (Coquihalla, Fraser Canyon, Hope-Princeton, Okanagan Connector, Rogers Pass, Kootenay Pass, Kicking Horse Pass).
One highway corridor. Ideal for tire shops, towing, lodges, and route-adjacent businesses.
The audience is BC-weighted and mobile-dominant — people checking a phone before they get in the car.
Sessions are short and high-intent: visitors arrive with a specific question about one corridor and leave once they have the answer.
Traffic is event-driven rather than flat. It spikes during storms, closures and long weekends, which is exactly when route-adjacent businesses want to be visible.
The network's first full winter season is 2026-27. Current figures are shared directly on request.
Sponsors never influence road status classification, closure reporting, or safety content.
Sponsored placements are always visually distinct and labelled as such.
Sponsorship is not available on the winter tire requirements page, because that page gives guidance on legal requirements and a commercial placement there would be a conflict.
RoadsBC runs no programmatic advertising, no retargeting pixels, and no third-party tracking scripts.
Placements are deliberately limited to one sponsor per category, so each stays visible instead of competing for attention. Reach out for the current media kit, pricing, and availability by cluster or route.
hello@roadsbc.com →